Migrating from Google Data Studio to Looker Studio: What Changed

In October 2022, Google rebranded Data Studio as Looker Studio. The product is largely the same — reports, sources and sharing carried over automatically.

What Changed

URL moved to lookerstudio.google.com (old URLs redirect). Branding updated. Pro tier introduced. New features added.

What to Update

Bookmarks, embedded iframes, documentation, API references. Website references: use "Looker Studio (formerly Google Data Studio)" for SEO.

New Features

Improved calculated fields, better blending, new chart types, enhanced date controls, mobile responsiveness.

SEO

Keep "Data Studio" keywords — many still search for it. Add "Looker Studio" alongside. This is our approach at Data Studio Experts. See city pages for examples. Contact us for migration help.