INDUSTRY

How to Build a Social Media Dashboard in Looker Studio

Jayant Gupta Jayant Gupta April 21, 202612 min read

Social media managers juggle multiple platforms. A unified Looker Studio dashboard brings all data into one view.

Connecting Platforms

Use community connectors from Supermetrics, Porter Metrics or Funnel.io for Meta, LinkedIn, Twitter and TikTok.

Standardising Metrics

Facebook says "Reach", LinkedIn says "Impressions", TikTok says "Views". Use calculated fields and data blending to create Total Reach, Engagement Rate, Cost Per Engagement.

Layout

Page 1: Cross-platform overview with scorecards. Page 2: Platform-specific deep dives. Page 3: Top content performance ranked by engagement. See KPI guide for which metrics to prioritise.

Need this done for you?

Our team builds professional dashboards custom to your data and KPIs.

Get a Free Quote →See our services
← All Articles Get a Quote →
Our family of expert sites

Specialised expertise, one team.

📊
DashboardDr
Looker Studio Expert

Custom Looker Studio dashboards — fixed price, all data sources.

VISIT ↗
🩺
LookerDoctor
Looker Studio Expert

Prescribing clarity from data chaos — Looker Studio specialists.

VISIT ↗
📈
Dashboard-Dr
Looker Studio Expert

KPI, marketing and sales funnel dashboards built end-to-end.

VISIT ↗
📘
RGGupta
Excel Experts

Microsoft Excel experts — automation, dashboards and data models.

VISIT ↗
📗
GoogleSheetsExpert
Google Sheets Expert

Advanced Google Sheets automation, formulas and dashboard builds.

VISIT ↗
🎨
SquarespaceExpert
Web Design Expert

High-converting Squarespace sites for coaches, agencies and SMBs.

VISIT ↗