INDUSTRY

SaaS Metrics Dashboard: MRR, Churn, LTV and Growth Tracking

Jayant Gupta Jayant Gupta April 21, 202612 min read

SaaS companies live by their metrics. MRR, churn, LTV and CAC payback determine strategy. A dashboard makes these visible daily.

Essential Metrics

MRR (new, expansion, contraction, churned). Net Revenue Retention. Churn rates. LTV. CAC Payback. Quick Ratio.

Data Sources

Stripe/Chargebee via connectors. Product data from BigQuery. Ads from native connectors. CRM data. Blend for complete funnel.

Architecture

Financial overview, customer acquisition by channel, cohort retention heatmap (most important SaaS chart), unit economics. Build cohorts with calculated fields.

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