Migrating Universal Analytics Dashboards to GA4 in Looker Studio

Universal Analytics is gone. If you still have Looker Studio dashboards pointing to UA, they are showing no data. This guide walks through migrating every chart, metric and calculated field to GA4. At Data Studio Experts, we have migrated hundreds of dashboards — here is what we have learned.

What Changed in GA4

GA4 is event-based, not session-based. Bounce Rate was replaced by Engagement Rate. Goals became Conversions (now Key Events). Views became Streams. These terminology and methodology changes affect every calculated field and chart in your dashboard.