GUIDE

Every Chart Type in Looker Studio (and When to Use Each)

Jayant Gupta Jayant Gupta April 21, 202611 min read

Choosing the wrong chart type is one of the most common dashboard design mistakes. This guide covers every chart type available in Looker Studio and when each one is the right choice.

Scorecards

Use scorecards for single KPI values: revenue, conversions, bounce rate. Always add a comparison period to provide context. These are the backbone of every marketing dashboard we build.

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